Rosie the Riveter from the 1940s shoot with Mona American Water Spaniel, GCH Waterway Game CRK Hot Diggity. “Digger” with breeder-owner-handler Linda Hattrem

No matter what your profession, you really should have a professional portrait to showcase who you are and what you are about. The two images here are for a fun 50-something blogger and a dog show handler. I like how they tell the story about who these women are. 

What's the next step? Take professional photographs of you and all of your employees.

Get a photographer (Yes, I am available to help you and I have a passport so will travel anywhere) to take photos of everyone in your company on a set date - kind of like school photos but for adults, and hopefully more fun! This is particularly important for LinkedIn presence where your small business will get the most bang for your buck.

• Make the photo shoot into a fun event. Announce it so employees dress appropriately. You don’t want employees photographs to look like they’re going to a funeral. (I will help make the event fun for you!)
• Include fun and team photos as well. (This is the time to showcase your team, your business and have some fun photos too.)
• Get and use some branded props. This is important to keep your brand constant regardless of where they appear and be sure to let me know if you need product images.)
• Add the outtakes from your social media stream. (This is one of the most fun parts of the photo sessions and people like to see that you and yours are "real" people.)
• Make sure you get employees’ permission to use the photographs on social media and other company content. This is usually easily accomplished and you'll want to give your employees access to the photos for their personal use. Don't forget to add a disclaimer that they can’t use them to make fun of your firm, not everyone stays at one job forever. Don't go all Perry Mason about it, but do get permission.